Icelandic Glacial/Raftermen

The Challenge

Icelandic Glacial wanted to make a splash at the 2024 Atlanta Food & Wine Festival with an engaging brand activation that captured attention both on-site and online. With live music, dancing, giveaways, and a branded dance floor, they needed a video series that would showcase the energy of the event while highlighting their product in a fun, memorable way.

Our Solution

Rayvision Productions partnered with Raftermen to bring the activation to life on screen. Using a mix of cinema cameras and action cams — including a custom rig that mounted a camera to a water bottle for a playful, on-brand perspective — our team shot and edited a dynamic social video series. The content was tailored for Instagram, designed to capture the excitement of the festival and the lifestyle appeal of the Icelandic Glacial brand.

The Results

The video series delivered high engagement across social platforms, reinforcing Icelandic Glacial’s identity as a vibrant, health-conscious brand. By blending cinematic production with creative, immersive camera work, Rayvision helped transform a live festival moment into shareable digital content that extended the activation’s reach far beyond the event itself.