The Challenge

Love Is Art sells an at-home kit designed to help couples create abstract art together—complete with body-safe paint, canvas, drop cloth, and everything needed to transform an intimate moment into a keepsake. With Valentine’s Day approaching, they needed scroll-stopping vertical ads that felt premium, romantic, and authentic, delivered fast enough to support a timed social push. The creative challenge was balancing beauty and intimacy while keeping the messaging brand-safe and platform-ready.

Our Solution

Rayvision produced a series of five vertical ads built for paid social. We delivered a mix of formats to support testing and variation: one voiceover-led spot, one testimonial-driven spot, and three music-forward edits focused on mood, visuals, and a clean logo end card.

To create a consistent “evening” atmosphere regardless of daylight, we blocked out the windows, shaped the scene with controlled soft lighting, and added moonlight to give the footage a cinematic, after-dark feel. We turned the full set of ads around in three days—concept-to-delivery—so Love Is Art could launch in time for their Valentine’s Day campaign window.

The Results

The final ads landed exactly where the brand lives: beautiful, intimate, and elevated—designed to feel more like a romantic moment than a typical product ad. The fast turnaround supported a timely Valentine’s push, and the creative variety gave Love Is Art multiple angles to run and refine across platforms. Most importantly, the work strengthened an ongoing partnership—Love Is Art continues to bring Rayvision back for ongoing production support as their campaigns evolve.  In the first 10 days, the campaign delivered 1.2M impressions, a 1.9% click-through rate, a 22% 3-second view rate, and a 2.8x return on ad spend (ROAS)—giving Love Is Art a strong creative foundation to scale and iterate.