The Challenge

Mujin needed a recruiting film that could compete in a highly competitive robotics talent market. While the company is an industry leader in robotic automation, they faced a familiar challenge: attracting top engineering talent while competing with larger companies that could offer higher salaries. Traditional recruiting messaging wasn’t enough. They needed a story that showed why working at Mujin is uniquely rewarding, not just financially, but professionally.

The challenge was to reposition Mujin’s value proposition. Instead of competing on compensation alone, the film needed to highlight what truly sets the company apart: direct access to cutting-edge robotics, hands-on system design, and the opportunity to solve problems engineers won’t encounter anywhere else.

Our Solution

Rayvision produced a recruiting-driven brand film built around the voices and environment of the Mujin team. Through interviews with engineers and leadership, we captured authentic insight into what it’s like to work at the company, emphasizing growth, innovation, and real ownership of complex systems.

We paired these interviews with dynamic b-roll of the robotic case picking system in action, cinematic footage of engineers interacting directly with the technology, and drone shots inside the facility to convey scale and sophistication. The visual approach positioned Mujin as both technically advanced and human-centered, showing a workplace where engineers are not siloed. They are actively shaping the future of robotics.

The narrative intentionally reframed Mujin’s recruiting challenge into a strength: a place where ambitious engineers can grow faster, take on bigger challenges, and work closer to the technology than at larger, more segmented organizations.

The Results

The finished film positions Mujin as an industry leader and a destination for engineers who want meaningful hands-on experience. The video became a cornerstone asset for their careers page and LinkedIn recruiting efforts, presenting the company as innovative, collaborative, and deeply invested in its people.

More importantly, the project clarified Mujin’s recruiting message. Instead of competing on salary alone, they now lead with opportunity, growth, and technical ownership. This narrative attracts engineers motivated by impact and advancement. The film does not just advertise a job. It tells a story about building a career.